tag:blogger.com,1999:blog-3817989965192224736.post6101094876244695592..comments2023-05-17T05:47:15.415-04:00Comments on LoHo10002: Who Needs The Yellow Pages?תיקון ישראלhttp://www.blogger.com/profile/07888217252983243525noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-3817989965192224736.post-51562278006873019542006-10-22T12:40:00.000-04:002006-10-22T12:40:00.000-04:00Yori:
Where do I start? You’ve asked some excell...Yori:<br /><br />Where do I start? You’ve asked some excellent questions, so here’s the facts (most of which come from the Yellow Pages Association – site: http://www.ypassociation.org):<br /><br />Who needs the Yellow Pages? US adults referenced them over 15 billion times last year. And that’s just the print versions. 90% of all adults reference them at least once a year, 75% in a typical month, and 50+% on average month. How about on average 1.4X each week? And let’s remember that not everyone has Internet access to reference those websites you are talking about.<br /><br />To your question about cost to advertising, a multi-page full page color ad can easily run over $100k a year. At that rate, you had better believe that Yellow Pages works for businesses and makes their phone ring. The largest advertiser spends over $60 million nationwide.<br /><br />How many dead trees? Interesting thing is the total amount of paper that the Yellow Pages industry uses in one year (a good percentage of which is recycled), is far less than the newspaper industry uses in just ONE WEEK. If you find that hard to believe, just take a look at the Sunday NY Times you are reading today and do the math. Compare that with that book sitting in your lobby…<br /><br />There is no other directional media that can provide buyers the information they need when they need it about local businesses than the Yellow Pages. It is truly the original local search engine….<br /><br />So be sure to get down to that lobby and get your copyAnonymousnoreply@blogger.com